BeReal: ReCap
HOW DID I...
Use innovation to bring new users, promote long-term engagement, and aid daily active user count
Case Study
PRODUCT DESIGNER
FAVORITE PROJECT
As BeReal continues to reach more users, it has many directions to grow and bring new features and experiences. My mission is to design a feature that increases daily active usage by bringing a totally new habit and use case without compromising BeReal's core authenticity.
What is ReCap?
A capsule feature that brings back memories by revisiting you and your friends’ past BeReals and photos.
What Does This Mean To BeReal?
🙋♂️ Bringing More Male Users
Give our male audience a reason that BeReal is more than just authenticity. Fun content and unique experiences can bring them to BeReal.
📸 More BeReals
More content on BeReal means more content for your ReCap! Users have another reason to keep up with their BeReals more often.
⏱️ Long-Term Usage
Users will come back more often and reminisce on past memories even if it is not daily.
About BeReal Users
What Is Authenticity?
🛒 BeReal Marketing
BeReal is a place to be authentic and real in social expectations. Just your daily life. No filters or expectations.
💁♀️ 75% Female User Base
Our female audience is drawn to authenticity and aims to push back beauty standards. They find BeReal to be the perfect place.
🙋♂️ 70% of Males Are Potential Users
Our male audience is more sensitive to the topic of authenticity. Fun content and unique experiences can ease potential male users into BeReal.
Short User Engagement
⏱️ 6 in 10 Users Use BeReal Less Than 15 Minutes Per Day
It’s quick to make a BeReal, but that also means it’s quick to log-off when you’re done.
⏩ Cool, Next.
Because of the ease of looking at still media, users only need 1 second to consume content.
Social Media Giants
A general social media app that has a variety of forms of media, but lacks original unique features.
👻 Snapchat
An AR social media app that has many fun filters and stimulations, but is reliant on lens creators.
♪ TikTok
A short-video social media app for short attention spans, but known to be unhealthy and often untrustworthy.
Turn Problems Into Solutions
🫶 Authenticity and Intimacy
Intimacy thrives when we feel safe to be authentic, allowing real connection to grow from genuine expressions.
🔥 Impatient to Come Back
BeReal has short-term content through BeReals, but what about long-term content? BeReal need to show that BeReal can also be memorable.
💫 Something Never Seen Before
BeReal has a strong identity as a healthier social media option. This unique quality will bring features that other platforms have not seen.
Design Process
Kick-Starting
Consistent UI & Color Guiding
Ready For Dev
Developer View
Edge Cases
Final Product
What is ReCap?
A capsule feature that brings back memories by revisiting you and your friends’ past BeReals and photos.
Expected Results
🙋♂️ Bringing More Male Users
Give our male audience a reason that BeReal is more than just authenticity. Fun content and unique experiences can bring them to BeReal.
📸 More BeReals
More content on BeReal means more content for your ReCap! Users have another reason to keep up with their BeReals more often.
⏱️ Long-Term Usage
Users will come back more often and reminisce on past memories even if it is not daily.